Our story

Built from a family experience.

Guiding Path Senior Placement started the way most families begin this journey — with a phone call nobody was ready for. After navigating a parent's move into memory care with almost no guidance, we decided no family in Tampa Bay & Pinellas County, Florida should have to do it blind.

Today we combine 15+ years in senior care with real relationships across local communities. We are certified dementia practitioners, and we sit on your side of the table from the first call through the first month after the move.

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Senior placement advisor in her office

What we stand for

Our values

Honest, not salesy

If a community isn't right, we say so — even when it would be easier not to.

Local and hands-on

We walk the hallways, meet the directors and know which places live up to the brochure.

Family first

We work at your pace, and we're just as comfortable slowing down as moving quickly.

Families we've helped

In their words

We were overwhelmed after Dad's fall. Within a week we had three great options and a plan we all felt good about.
The Alvarez family
She toured with us, asked the hard questions, and never once pushed. Mom has been thriving for two years now.
Karen H.